Okay so, I’ve written about the Ministry of Sound club in London (and the EF College Break New Year’s party deal, which you can get here or here). And I’ve written about huge events the London club hosts (like the DJ Mag Top DJ awards party this coming Friday). Now I want to write about body fragrances.
(But first, for the full effect I recommend you put on the live stream of Ministry of Sound radio.)
You see, Ministry of Sound is more than just a club, it is a way of life. They have their name licensed on a wide range of products. You can get Ministry of Sound MP3 players, home audio systems, DVD players, car stereo systems, cell phone handsets, music festival camping gear, vodka, clothes, luggage products and, yes, body fragrances. They also have an app for iPhone that lets you drum your own electronic beats, which sounds fun.
Most importantly, Ministry of Sound has its own record label. They release singles and compilations from the best DJs around the world. They actually have a whole network of record labels.
Clearly, Ministry of Sound isn’t messing around. They are one of the biggest things in club music. Now you know, if you didn’t already, why EF College Break travelers are so psyched to be going to the New Year’s party at the MoS club in London. (It's not for the body fragrances.)
Photo: YAB London via Flickr